National University

Digital Marketing

Post Graduate Diploma in Digital Marketing encompasses the concepts such as Introduction to Digital Marketing, Website Planning, Domain & Hosting, Search Engine Optimization, Social Media Optimization, Advertising & Product Placements, Social Media Marketing, Google Analytics & Web Master Tools, App Store Optimization and E-Commerce Optimization. Digital marketing is a broad term that includes all marketing channels and methods you can use to promote products or services on the internet. The course gives expertise to the students by providing them with enormous chance of window in Digital Marketing.

Benefits of earning a diploma in digital marketing help individuals develop their talents to tackle practical marketing techniques. These competitive advantages provide the requisite skills and knowledge to design, implement, and observe useful digital marketing campaigns and contribute to operational marketing systems, utilizing the latest digital tools and practices. This diploma helps to find employment in large corporations and often in global marketplaces. It enables them to transform their job by working with industry leaders to impact society. Careers will utilize learned skills such as those needed to be a marketing manager or marketing team leader. Other career paths may include sales consulting, global acquisition managing, or being a product specialist.

Career enhancement programs are formulated as per current industry standards and reflect on the commitment to build a unique workforce, which will meet the challenges in the industry. Evaluation is based on internal assessment, seminars, and reports prepared by the students. The perspective for this programme is even more relevant today. There continues to be need for a master’s programme that equips the student with knowledge, competencies and new skill sets in order to get employment after basic school education especially for the rural youth without the need to pursue any programme of higher education and also for already employed who do not have a certificate for further advance learning situation.

Overview of Digital Marketing

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